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2007 SEMA SHOW...bigger than ever
by John Ewald

Much like this year's California Hot Rod Reunion which has grown to monster size, so has the SEMA SHOW.more of everything. If a product is involved in the automotive aftermarket.it's on display here. Also, 14 automakers had exhibits this year.

The 1967 show had 98 booths and 3000 attendees.this year there had over 2000 booths and over 125,000 attendees from more than 100 countries and fills over one million square feet of exhibit space.

Since my background is racing of course I spent most of my visit in the Racing and Performance building. More than 500 companies in over 2500 booths it's not easy to see it all unless you put in full days and don't stop at any one booth too long. Well, they say a picture is worth a thousand words so I'll cover the show with the below photos. Last years coverage was appreciated by our readers but the main question asked was "Where are all the girls?" So this year we have a "The girls of SEMA" section.it represents about 5% of the models working the show but you will get the idea.

Speed Demon receives
Award for Excellence in Automotive Design
at SEMA 2007!

Speed Demon at SEMA 2007

Hot Wheels Speed Award: The Speed Demon Bonneville Race Car

Hot Wheels To Mark 40 Years of Influence and Inspiration at the SEMA Show
SEMA press release

As part of its partnership with the 2007 Special Equipment Market Association Show, Hot Wheels will introduce the Hot Wheels Design Award, which will be awarded to four customized vehicles that embody the essence of the Hot Wheels brand, including speed, power, performance and attitude. Hot Wheels will also present the Best Custom Car and Best Custom Truck awards, both new to the Show, at the annual New Product Awards Breakfast.

"Hot Wheels has been a participant at SEMA for many years, and we're thrilled to kick off our 40th anniversary with an even bigger presence at this year's Show," said Geoff Walker, vice president of wheels marketing, Mattel brands. "The theme 'Fueling the Passion for Hot Wheels' captures the influence the automotive industry has had on the Hot Wheels brand over the years, as well as our influence and inspiration on the industry."

Hot Wheels will also make its mark with life-size Hot Wheels vehicles, various brand artifacts, memorabilia and collectibles placed throughout the hall.